Electric Ireland, with its 1.2 million customers, has seen firsthand the power of positivity and its ability to create meaningful change in Ireland. Only one other person who has done that, as they orbited 200 miles above the country. In 2013, Colonel Chris Hadfield captured the energy of Ireland, all together, in a single image as he commanded the International Space Station.

 

We decided to use this moment of national pride to illustrate how a brighter future for Ireland is only possible by coming together and acting together. 'We're Brighter Together' became Electric Ireland's new brand platform that galvanised it's 1.2 million customer base to make small, achievable improvements to their energy behaviour, knowing that, collectively, this will result in meaningful, measurable change.