Virgin Mobile | Data Auction
In Australia, telco companies quietly steal back their customers’ unused data at the end of every month. Only one company, Virgin Mobile, is different, offering Data Rollover to their customers.
To prove the value of all this data being stolen, we created the world’s first Data Auction, where customers of other telco companies could bid with their unused data on real items and experiences. Every day for one month, we turned the biggest losers with other telco companies into the biggest winners with Virgin Mobile.
Case Study
Virgin Mobile | Customer Testimonials
We launched the new brand line,"Now That's Virgin Mobile" in true Virgin style, by using their own customers to personally deliver the message. We auditioned real customers and filmed their everyday testimonials in the most extraordinary way. Why? Well, it's just a bit more Virgin Mobile isn't it. Anyway, here's Steve.
Virgin Mobile | Grumpy Santa
Virgin Mobile launched a Christmas in July retail campaign, with the double whammy gift of a new phone and Visa gift card. And when it comes to Christmas and gifts, there's only one man for the job. Of course, when you interrupt his 364 day holiday he's not exactly going to be jolly about it.
