As the official sponsor of Splendour In The Grass music festival, Smirnoff is always looking for new ways to make the experience more fun and inclusive than ever for every fan. So for the 2014 festival we created the #VIPublic Cocktail Bar; where everyone got the same five-star treatment.

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Our pride and joy though was the 'Cheers Cam' we created; a customised version of Smirnoff's iconic red cup that housed a GoPro. This gave festival-goers a roving camera and cocktail vessel all in one, so they could get people to say 'cheers', instead of 'cheese'..