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XXXX Gold | XXXX Island
For the past 10 years XXXX Gold has been about one thing, living the good life with your mates. It was the number 2 beer in Australia, but to recruit a new generation of drinkers and get to number 1 we had to do something of island-sized significance. So we did.
Case Study
XXXX Gold | XXXX Island Tourism
Once XXXX Island had been announced and turned in to our drinkers' dream destination we launched our TV tourism campaign. These let people know what to expect - and what was expected of them - when they set foot on the island's golden shores.
Rules Are Rules
Equality For Everyone
Forget Five Stars
Etiquette Is Everything
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